INTRA-AFRICA POP-UP TRADE FAIR INAUGURAL
- 1 Sep, 2023
- 647 views
THEME: PROMOTING AND UNLOCKING TRADE OPPORTUNITIES IN AFRICA AND BEYOND THROUGH TRAVEL
Dear distinguished guests and participants,
As the Executive Chairman of the African Tourism Board, I am delighted to express my support for the Intra-Africa pop-up Trade Fair Inaugural, which focuses on "Woman leading on the Trade initiatives" under the maim theme of promoting and unlocking trade opportunities in Africa and beyond through travel.
This initiative is crucial in unlocking the potential of African tourism and promoting economic growth in the continent. The travel and tourism industry is an essential driver of economic growth, creating job opportunities, generating revenue, and fostering cultural exchange.
However, the global COVID-19 pandemic has significantly impacted the tourism industry, creating an urgent need for innovation and partnerships in the sector to promote the continent's recovery. The Intra-Africa pop-up Trade Fair Inaugural is one such initiative that seeks to promote intra-African travel and tourism, thereby advancing the continent's economic agenda.
We recognize that women play an essential role in promoting trade and development, and their inclusion is critical to achieving a sustainable and prosperous Africa. This Inaugural pop-up trade fair provides a platform for women to showcase their leadership skills and explore opportunities for trade and tourism partnerships.
As the African Tourism Board, we believe that a collective approach is essential in realizing Africa's tourism potential. Our commitment to promoting intra-African travel and tourism aligns with the Intra-Africa pop-up Trade Fair Inaugural's vision of unlocking trade opportunities and driving growth in the continent.
I, therefore, urge all participants to take advantage of this platform to network, develop partnerships, and explore innovative ways of promoting tourism in Africa. Together, we can create a thriving and sustainable tourism sector that will not only benefit the continent but also contribute to global economic growth.
In conclusion, I wish the Intra-Africa pop-up Trade Fair Inaugural a successful event and look forward to working with all stakeholders towards promoting tourism development in Africa.