Clevenard SL Spain Announces the Appointment of Ambassador Collins Archie-Pearce as Director for Sierra Leone

Clevenard SL Spain proudly announces the appointment of Ambassador Collins Archie-Pearce as its new Director for Sierra Leone. This strategic appointment reflects Clevenard’s expanding commitment to elevating African voices, strengthening diaspora connections, and building sustainable partnerships between Europe and Africa.

Ambassador Archie-Pearce, born in Freetown, Sierra Leone, migrated to the United Kingdom in 1991, where he began establishing a remarkable creative and leadership career. With a Business Management degree from Croydon College and professional acting and directing training from the British Film Institute (BFI), he has become a respected cultural ambassador with a global footprint.

His film career includes more than a dozen acclaimed productions such as Flight 442, Devil in Freetown, I Can’t Get You Off My Mind, Transform, Unpredictable Enemies, and The British Expert. His works have reached international audiences through IROKOtv, airline entertainment, and global film festivals. Filmed across the UK, USA, The Gambia, and Sierra Leone, his productions promote African stories with global appeal.

Ambassador Archie-Pearce has also been instrumental in strengthening Sierra Leone’s creative ecosystem. Through BFI-led training exchanges in 2014, 2015, and 2019, he facilitated opportunities for nine Sierra Leonean filmmakers to receive specialised training in the UK. He has consistently advocated for Sierra Leonean cinema through more than 50 televised interviews and numerous diaspora engagements.

Speaking on the appointment, Clevenard SL Spain Founder, Mr. Niyi Ogunlana, stated:

“Ambassador Collins Archie-Pearce embodies the excellence and innovation that Clevenard stands for. His deep understanding of African storytelling, combined with his leadership experience and global influence, makes him the ideal figure to lead our expansion in Sierra Leone. Clevenard SL Spain is committed to strengthening the connection between Europe and Africa by promoting talent, enhancing digital media platforms, and creating meaningful job opportunities. With Ambassador Archie-Pearce, we are confident that Sierra Leone will experience a new era of creative and economic growth.”

In response, Ambassador Collins Archie-Pearce said:

“I am honoured to serve as Director for Sierra Leone under Clevenard SL Spain. This platform offers a powerful gateway for Sierra Leonean creators, entrepreneurs, and youth to connect with global opportunities. My goal is to elevate Sierra Leone’s creative industry, foster international collaborations, and help build the bridge that connects our nation to Europe and the wider African continent. Together, we will create a future filled with opportunity, visibility, and sustainable development.”

Clevenard SL Spain’s vision for Sierra Leone includes expanding digital media opportunities, empowering local creators, and promoting Sierra Leonean businesses on the global stage. The organisation plans to launch training programmes in media production, online entrepreneurship, and digital marketing, providing young people with valuable skills for the growing digital economy. Additionally, Clevenard will facilitate cultural and economic exchanges between Europe and Africa, enabling new investments, increased visibility, and job creation across the creative and digital sectors.

Beyond his film accomplishments, Ambassador Archie-Pearce has served for over 23 years as a Manager on the Victoria Line for London Underground Ltd, demonstrating exceptional leadership in the public sector. He is also the Founder and CEO of Archie-Pearce Production Ltd, where he manages over 20 A-list Nollywood celebrities—including Patience Ozokwor, Desmond Elliot, the late Mr. Ibu, Mike Ezuruonye, Kenneth Okonkwo, Van Vicker, and John Dumelo—and champions leading Sierra Leonean talents such as Sarna Kanu, Winstina Taylor, and Desmond Finney.

With 88 career awards, Ambassador Archie-Pearce is widely recognised for his outstanding contributions to arts, culture, and diaspora engagement. His appointment marks a transformative moment for Clevenard SL Spain and sets the stage for a new chapter of innovation, collaboration, and growth in Sierra Leone.

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Press release 

• 1 Dec, 2025
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