Adefaratoluwa Osindero Olutimehin, a native of Ode Remo in Ogun State, Nigeria, is the Founder and Chief Executive Officer of Clevenard Group Worldwide, a multinational organization registered in Nigeria, Botswana, South Africa, the United Kingdom, and Spain. Now a Spanish citizen, he is based in Palma De Mallorca, Balearic Islands, Spain. Born into the Osindero family in January 1977, he spent his formative years in Itire, Surulere, Lagos, Nigeria.
Clevenard began as Clevenard Farm Foods Limited, a company initially focused on exporting farm produce from Nigeria to the United Kingdom. Despite offering premium products such as Clevenard Ofada Rice, Beans, and Moringa, the company faced major challenges in finding a consistent and sustainable customer base. This experience sparked Adefaratoluwa’s curiosity and drive to explore more effective ways of marketing African products abroad.
While experimenting with various marketing strategies, he recognized the growing potential of social media in promoting products to a wider audience. However, he quickly discovered that conventional Western marketing techniques were not as effective when applied to African audiences. Through detailed research and analysis of market behavior, he realized that African consumers required a different, more culturally aligned approach — one rooted in authenticity, trust, and community engagement.
This understanding marked a turning point in Clevenard’s evolution. The company transformed from a food export enterprise into a media, marketing, and digital communication platform. Today, Clevenard provides a vital gateway for businesses seeking to access African markets and connect with the African diaspora. Its mission is to help brands and organizations build visibility, credibility, and connections across continents while promoting authentic African narratives to the world.
More than a decade ago, Adefaratoluwa ventured into the importation business, shipping goods from Nigeria to Europe, particularly the United Kingdom. In the early days, he personally visited African grocery shops in London to market his products. Despite his perseverance, he faced repeated rejections and, in some cases, had to sell on credit, leading to financial setbacks. These challenges forced him to reassess his strategies and inspired the creation of a more sustainable business model.
Through these experiences, he realized that the struggle to market African products abroad was a shared challenge among many Africans in the diaspora. He also observed that African communities heavily rely on social media for communication, trade, and information sharing, yet lacked dedicated platforms that catered to their business and cultural needs. This absence of representation and connectivity limited access to global opportunities and hindered the economic growth of African entrepreneurs abroad.
Motivated by these insights, Adefaratoluwa founded Clevenard Marketing — a platform designed to empower African-owned businesses, promote collaboration, and foster cross-sectoral growth. Today, Clevenard serves as a powerful bridge between Africa and the rest of the world, connecting people, products, and opportunities through innovation and media.
With Africa’s internet penetration growing faster than the global average, Adefaratoluwa firmly believes it is time for Africans to build and own their platforms for communication, business development, and storytelling. Under his leadership, Clevenard stands as a beacon of progress, bridging business divides, empowering entrepreneurs, and amplifying African voices worldwide. Adefaratoluwa Osindero Olutimehin remains dedicated to connecting Africa with the global community and inspiring a new era of prosperity and unity for Africans both at home and in the diaspora.