Alain St.Ange Champions Ethical Leadership in Tourism at Oxford University Forum

OXFORD, UK – January 29, 2026 – Alain St.Ange, renowned former Seychelles Minister of Tourism, Civil Aviation, Ports, and Marine, inspired industry leaders at the Oxford University Leadership Forum with his keynote address on "Ethical Leadership & Inner Governance in Tourism Diplomacy." In his address, St.Ange challenged the traditional definition of tourism, arguing that it extends far beyond hotels and airlines. He surmised that true tourism encompasses every interaction a visitor has with a destination, from infrastructure quality to public services. He stressed that investing in these areas for visitors simultaneously improves the quality of life for local populations, creating a mutually beneficial ecosystem.

A central pillar of the address was the concept of inner governance. St.Ange argued that ethical leadership requires managing with heart and prioritising local culture and people. He warned that tourism cannot be sustainable if local communities are sidelined or if the environment is degraded. Instead, he advocated for a model where communities are active shareholders in development, ensuring that the industry remains authentic and resilient.

St.Ange also highlighted the vital role of tourism diplomacy, specifically through strong public-private partnerships. He noted that the private sector acts as the "eyes and ears" of the industry and must be empowered to work alongside government bodies. By fostering collaboration between these sectors, destinations can better protect their investments and ensure long-term success.

Alain St.Ange is a globally recognised figure in the tourism sector, celebrated for his innovative strategies that elevated Seychelles’ profile on the world stage. As CEO of the Seychelles Tourism Board, he launched the iconic "Carnival International de Victoria," attracting participants globally and further establishing Seychelles as a must-visit destination. His global perspective on tourism ensured that Seychelles was a destination for everyone from all corners of the earth.

His innovative strategies not only increased tourist arrivals but also led to substantial investments in the country’s tourism infrastructure, further solidifying Seychelles’ position as a premier travel destination. Today, as head of Saint Ange Consultancy, he continues to shape the future of tourism, offering strategic guidance to international leaders on sustainable destination development.

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