Alain St.Ange Declares AI the “Heartbeat of Emotion” in Tourism’s New Era Keynote Address Delivered at the House of Lords, London

London, UK — At today’s International AI Excellence & Diplomacy Summit held at the House of Lords, renowned tourism visionary Alain St.Ange delivered a powerful keynote address on the rapidly expanding role of Artificial Intelligence in shaping the future of global travel.

St.Ange — former Seychelles Minister of Tourism and President of the Saint Ange Consultancy — urged tourism leaders to embrace AI not merely as a technological upgrade, but as a catalyst for deeper connection, smarter strategy, and industry-wide transformation.

He underscored that AI is no longer a futuristic idea but a core part of tourism’s operational framework, acting as a “global megaphone” that amplifies customer experiences. In this new reality, he said, a business’s digital reputation is its strongest currency, with AI making the candid experiences of past guests instantly visible to future ones.

A key focal point of his address was the emergence of “Emotional Tourism”—a trend where guest sentiment increasingly determines consumer choices.

“AI is becoming the heartbeat of emotion in travel,” St.Ange stated, emphasizing the need for tourism businesses to actively shape positive narratives so that AI systems reflect and reinforce their strengths.

Looking ahead, St.Ange outlined a vivid future powered by AI-driven personal concierges, robotic hospitality assistants, and immersive 3D interactive destination tours. While acknowledging challenges surrounding data privacy and digital trust, he described them as “signposts guiding us toward a more responsible and innovative future.”

He also cited projections that the global AI tourism market will approach $14 billion by 2030, reinforcing the urgent need for the sector to adapt and lead.

St.Ange closed with a compelling call to action, urging the industry not to ask if it will embrace change, but rather how it will position itself at the forefront of it. His message resonated clearly throughout the House of Lords:

the future of tourism depends on a thoughtful partnership between technology and humanity to create richer, more meaningful travel experiences.

About Saint Ange Consultancy

Led by internationally respected tourism leader Alain St.Ange, Saint Ange Consultancy offers strategic advisory services to tourism ministries, national tourism boards, and private-sector stakeholders worldwide. St.Ange’s distinguished career includes serving as Seychelles Minister of Tourism, Civil Aviation, Ports and Marine, and as a member of the Executive Council of the UN World Tourism Organization (UNWTO).

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