Shireen Morrison Nominated for the Clevenard Media Award 2025

• Award Category: Community Leadership, Youth Empowerment & Media Innovation
• Title: Founder & Director of Crowning Greatness CIC | Co-CEO of Unbound PR | Host of Young Kingz Podcast

Palma de Mallorca, Spain — For the first time, the vibrant Mediterranean city of Palma de Mallorca will host the Clevenard Media Award 2025, a landmark celebration spotlighting excellence in entertainment, entrepreneurship, innovation, leadership, and community empowerment.

This international gathering of visionaries — including entrepreneurs, creatives, public servants, NGOs, and changemakers — aims to honour individuals whose exceptional work is transforming communities and shaping a better world.

Among this year’s nominees is Shireen Morrison, an accomplished community leader, creative entrepreneur, and media professional based in London. Shireen’s mission is simple yet profound: to create environments where young people can discover their greatness, unlock their potential, and shape purpose-driven lives.

Empowering Youth Through Creativity and Early Intervention

As the Founder and Director of Crowning Greatness CIC, Shireen leads an innovative social enterprise that merges creative arts, mentorship, and early-intervention strategies to empower youth across London.

Her organisation focuses on equipping young people aged 6–18 with the tools to overcome social and emotional challenges, develop resilience, and discover their inner strength through creative expression. One of its most celebrated programmes, “Becoming Me,” enables participants to explore their identity through music, songwriting, performance, and production.

Through partnerships with schools, youth organisations, and local authorities, Crowning Greatness CIC has reached thousands of young people, addressing critical issues such as low confidence, anti-social behaviour, and under-representation in the arts.

Shireen’s approach is holistic — blending creativity with purpose. She believes that the arts are not a luxury, but a powerful vehicle for life skills, healing, and leadership. Her programmes are rooted in the belief that early intervention changes everything — giving young people the tools to thrive long before crisis points emerge.

Bridging Media, Mentorship & Community Transformation

Complementing her community work, Shireen created and hosts the Young Kingz Podcast, a dynamic digital platform that amplifies the voices of young men, reshapes narratives, and celebrates authentic storytelling.

Each episode of Young Kingz provides a safe space for young men to share their experiences, challenges, and aspirations — building confidence and promoting positive male role models. Through engaging dialogue and mentorship-based storytelling, Shireen is redefining how the media portrays youth and community leadership.

The podcast’s success is a reflection of her broader mission — to connect media, purpose, and community impact in ways that resonate across generations.

Faith, Music & Global Media Leadership

Beyond her work in youth empowerment, Shireen has made a lasting mark in the global faith and creative industries. Together with her husband, Andrew Morrison, she serves as Co-CEO of Unbound PR, a leading media and communications agency specialising in gospel and Christian music.

Their agency has collaborated with world-renowned artists including Jonathan McReynolds, Kirk Franklin, and Donnie McClurkin, providing international exposure, artist branding, event management, and cross-cultural outreach.

Their excellence in this space has been recognised through two Stellar Awards (via God Radio 1) — one of the highest honours in the global gospel music industry — and their recognition as Lloyds Bank Small Business of the Year 2021, featured by renowned entrepreneur Steven Bartlett in The Sun newspaper.

Unbound PR’s success reflects Shireen and Andrew’s unique blend of business acumen, spiritual depth, and cultural relevance — a model of how entrepreneurship and faith-based media can intersect to inspire global change.

Leadership, Mentorship & Community Impact

Shireen’s leadership style is grounded in compassion, discipline, and vision. She embodies a values-first philosophy, combining professionalism with purpose and empathy.

Her influence spans classrooms, studios, and boardrooms. Through Crowning Greatness CIC, she has impacted over 2,800 young people in London alone (as reported by the Harrow Arts Impact Report), providing mentorship, creative development, and leadership training to those most in need of guidance.

Beyond formal programmes, she continues to mentor emerging leaders, advocate for diversity in media, and support philanthropic initiatives across the UK. Shireen’s work reflects her enduring message:

“Every young person has greatness within them — they just need a space to believe it.”

Expanding the Vision — The Next Chapter

Looking ahead, Shireen is focused on expanding Crowning Greatness CIC across the UK and internationally, growing the reach of Young Kingz Podcast, and strengthening Unbound PR’s footprint in the global gospel music market.

Her ultimate goal is to build a movement — not just programmes or platforms — where young people are empowered to become creators, leaders, and changemakers within their communities.

Her nomination at the Clevenard Media Award 2025 is a powerful acknowledgment of her multi-dimensional leadership — in youth empowerment, media innovation, and cultural transformation.

Event Details

• Event: Clevenard Media Award 2025
• Date: Friday, November 21, 2025
• Venue: Calle Manacor, núm. 156, Palma 07007 Illes Balears, Spain
• Organizer: Clevenard SL (NIF B75809574)
• Contact: +34 631 279 811 | +34 672 93 12 16

About Clevenard

Clevenard is a pioneering international media and digital marketing company specializing in PR, networking, telecommunications, and consulting. With offices across Europe, Africa, and the UK, Clevenard is dedicated to promoting exceptional leaders, changemakers, and innovators, amplifying global voices through strategic storytelling, public relations, and cross-border collaboration.

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Category:

Press release 

Oganisation:

Clevenard

Writer:

Tolu Osindero

Phone:

+34631279811

Location:

Spain