How to Choose the Right Uniform for Your Staff?

You will always want to give your customers and clients the best impression of your business. You have probably put a lot of thought into choosing and decorating your workplace, carefully considered how you will market your products or services and devised a customer service strategy that you will be proud of. But have you thought about how you want your employees to dress?

 

Customer-facing staff in particular are likely to be the first point of contact for your customers and you want to ensure that they reflect your brand in a positive and professional way. One of the easiest and most effective ways to ensure this is to provide them with guidelines on what they should wear. You can even provide them with your selection of uniforms. To help you choose the right work uniform for your employees, this article will outline the factors that need to be considered for quality workwear.

 

Safety

Safety comes first, so the first priority is to choose a style of uniform based on the requirements of the industry.

 

For example, some industries may require long trousers, while others may require long sleeves. If a lab coat, apron or arm protection is required, this should be considered at the work uniform design stage.

 

Ultimately, the style of uniform should provide as much protection as possible so that employees can always do their job safely. Anything that could be a potential risk factor, such as loose shoulder straps, should be avoided.

Consider the requirements of your employees' work

It is important that your employees look professional and pull together, but you also need to ensure that they are comfortable and able to do their job to the necessary standard. This means that you need to consider the requirements of each role in order to provide them with the right clothing.

 

It's likely that you'll also want your staff uniforms to vary from person to person, for a number of reasons. Firstly, you will want your customers to be able to differentiate between people who do different jobs, so that they can easily identify who to ask for advice on any particular issue. Also, as different roles will have different requirements, you need to take this into account. For example, if you own a hotel, you will want the front desk staff to dress differently to the kitchen staff and pool lifeguards. Remember, you also want everyone's uniforms to work together for a coherent look.

 

Consider integrating your brand

One of the easiest ways to ensure that all the different uniforms still coordinate is to include aspects of your branding in the design. So, for example, your business may have a recognisable colour scheme that you want to stick to, or you may decide to add a logo to all of your employees' workwear.

 

Adding your logo to your staff uniforms also brings benefits that go beyond aesthetics. If your employees wear their uniforms to and from work, this will act as free advertising for your business and can increase brand awareness. It can also help customers easily distinguish who works for you and who doesn't. If you've ever been mistaken for a shop employee, you'll know that this is never a comfortable experience. Therefore, clearly labelling your staff uniforms can help customers and clients avoid awkward situations and find staff quickly and easily when needed.

 

Quality

High-quality uniforms are well made, with reinforced seams, strong zips and fabrics that won't tear easily. They also don't shrink or warp over time or with multiple washes. This also means that the brand will not gather, bend or fade, whether in patch form or iron-on form.

 

Not only are high quality uniforms​ more durable than cheaper ones, they also represent the company better from the start. When employees look clean, it makes a good impression.

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Business