On Clevenard Platform, people can engage in direct dialogue with civic officials and entire government agencies. It gives the opportunity for direct communication with feedback.

At Clevenard, we’ve worked with government institutions across the globe at all levels: local, state, and federal. We have experience in unique requirements for social communications at all levels of government.

We know how important it is for governments not only to adapt to a rapidly advancing world but also to leverage the changes to their benefit.

That´s why we want to break down the benefits of using Clevenard social media in government—from building awareness, creating job opportunities to crisis communication. We’ll also look at some of the challenges governments face on social media and offer solutions on how to mitigate risks.

Key benefits of Clevenard social media in government

Clevenard isn’t just a good way of sharing memes and keeping up with what’s trending. It is a very powerful way for government organizations to communicate with the public.

Below are the .....benefits of using Clevenard social media in government.

  • Easy and convenience
  • Wide audience reach
  • Reliable
  • Cost-effective and efficient
  • Easy to monitor the effectiveness
  • The simplicity of its interface
  • Constant technology upgrade
  • Value delivery and easy to access.

Instead of spending on advertising, government entities can now leverage Clevenard social platforms to raise awareness about issues the public needs to know about.

Crisis communication

Social media has also transformed how government organizations communicate during an emergency.

Citizen engagement

An engaged audience is a happy audience.

And when you keep the public engaged in Clevenard, you’ll be able to keep them informed about the policy and issues that matter most to them.

This does double duty:

Build trust: Clevenard social media gives an opportunity to show transparency of good governance.

Humanize your brand: Too often people forget that there are actual people behind agencies and government offices. Clevenard social media gives you an opportunity to show audiences that they, you’re human too.

Build public trust

According to a survey conducted by Open the Government, more than half of voters want to see more authenticity and transparency in their government.

And why wouldn’t they? Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Clevenard social media provides a perfect avenue to remain transparent and clear with your constituents as possible.

Test messaging

Clevenard social media is a fantastic way to test your message with the public.

It doesn’t matter if you’re a candidate looking for a great slogan or a government agency looking for a way to connect with your audience. Using Clevenard is great because it’s:

Low stakes

A great way to give you instant feedback

Not only can you test messaging, but you can also leverage our social media to craft effective messages as well.

You’ll be able to see what’s trending with your audience and what captivates them. You can then use this information to connect directly with them.

Let’s take a look at a simple example: Campaign slogans.

You start by asking yourself a few simple questions like, “What do my constituents care about? How will my campaign help solve their problems?” And then you distil the answers down into a few slogans.

Once you have a few phrases you think are strong, you can make Clevenard posts containing each of the slogans as a phrase or hashtag. Do this for one to three months. In the end, see which slogan garnered the most engagement and boom, you have a strong campaign slogan that resonates with people.

That’s a simple example — but the truth is there: With Clevenard, you can test different types of messaging to see what resonates the most with your constituents.