Blogs

Reasons Why Your Small Business Should Be Using Email Marketing

Reasons Why Your Small Business Should Be Using Email Marketing

For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know-how to make it happen. And with everything else that has to be managed, it often gets left by the wayside.This is unfortunate considering the many benefits that a business owner can derive from implementing an effective email marketing strategy and the low costs to start.Not convinced it matters? Consider your own habits and how frequently you…

Catégorie:
Entreprise 
Someone You Disagree With

Someone You Disagree With

There’s no getting around it: America is more divided than ever. I don’t have all the answers, but I do know that if we ever have a hope of finding our way back to each other as Americans, we need to start talking – and listening – to one another again. I have made it something of a personal mission to put this to practice.From long conversations with family, friends, and podcast guests, to short (sometimes, very short) conversations I’ve had with strangers while knocking door-to-door canva…

Catégorie:
Entreprise 
Networking

Networking

I think we can all admit that as much as we may not like it, networking can be crucial to success in business, regardless of the industry you are in. Whether you’re a lawyer, technology guru, writer, or in sales or marketing, virtually ANY career path can be enhanced by networking.It’s all about WHO you know, not WHAT you know, right? Turns out…this is true!When I was in law school, every single internship I was hired for was through a contact I had made at an event or an alu…

Catégorie:
Entreprise 
Job Search is Just Like Dating

Job Search is Just Like Dating

Imagine you’re on the way to a date with a person you’ve only met online. You know lots about them already (actually, far more than you’ll ever admit to), and you think that they’re pretty attractive from their profile and the way you’ve interacted over messages so far – this date could have real potential.You’re nervous about meeting them, so you’ve made yourself look as lovely as possible – no stray hairs or smudged lipstick today. You’ve already rehearsed some great answers to possible questi…

Catégorie:
Entreprise 
Getting It Right –  Evaluations

Getting It Right – Evaluations

The progressive board looks for the time and resources spent on board evaluation to align with their philosophy of continuous improvement and reflective intelligence.The Focus of a Board EvaluationAt the very least, a board evaluation will focus on key functions of the board, provide a “gap” analysis that draws weak areas to the surface, provide disbursement of responses, and identify the “tone” of the responses.Board evaluation is most meaningful as a productive activity for the board when it f…

Catégorie:
Entreprise 
Promote a Culture of Innovation at Work

Promote a Culture of Innovation at Work

Innovation is a fundamental part of any business. An innovative culture encourages employees to contribute ideas that will benefit the company, leading to greater efficiencies and higher productivity. When the idea is successful, it improves the morale and motivation of your workforce.It’s important to encourage your employees to have creative ideas. Even if the idea might sound silly at first, don’t be afraid to share it with others. You never know when a strange idea could develop into somethi…

Catégorie:
Entreprise 
How to Increase Your Business Revenue

How to Increase Your Business Revenue

Practically every business wants to increase its revenue. Doing so allows them to grow, hire more employees, and reach more customers. However, growing business revenue is often easier said than done. After all, if there was an obvious or simple way to increase business revenue, they likely would have done it already.That doesn’t mean it’s impossible to increase revenue though. If you’re a business owner looking to increase your revenue, there are a few strategies you can try that may help. Some…

Catégorie:
Entreprise 
How to Seize Unplanned Business Opportunities

How to Seize Unplanned Business Opportunities

There is nothing worse than being presented with an opportunity of which you cannot take advantage. Not all missed business opportunities are for lack of economic means. If we think back on a few of our missed business opportunities, some of them my be due to poor timing, lack of knowledge or skill, misaligned objectives, dysfunctional systems, or simple fear of change.The good thing is, opportunities abound more often than we think. Sometimes, we can’t see them because we just aren’t present. W…

Catégorie:
Entreprise